AL's Wine & Whiskey
AL's Wine & Whiskey Lounge, a staple in Armory Square and key part of Syracuse bar culture, features the widest selection of wines and whiskeys of any bar in central New York. They needed a mark that was approachable and yet sophisticated, just like their lounge. I was tasked with creating an identity that speaks to all facets of AL's culture. Thankfully, this job required me to do a great deal of research.