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AL's Wine & Whiskey

AL's Wine & Whiskey Lounge, a staple in Armory Square and key part of Syracuse bar culture, features the widest selection of wines and whiskeys of any bar in central New York. They needed a mark that was approachable and yet sophisticated, just like their lounge. I was tasked with creating an identity that speaks to all facets of AL's culture. Thankfully, this job required me to do a great deal of research.

Project Details //

Identity / Print / Etc...

Studio //

2ndNature

AL's Identity //

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ALs Bar Coins //

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    The official currency of AL's, these tactile wooden coins can be used to pick up a fine bourbon, a nice pinot noir, or a beerwater of your choice. Available in several denominations.

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    The official currency of AL's, these tactile wooden coins can be used to pick up a fine bourbon, a nice pinot noir, or a beerwater of your choice. Available in several denominations.

ALs Official T-Shirt //

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    T-shirts available at Al's Wine & Whiskey in Armory Square. Just bring an honest face.

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    T-shirts available at Al's Wine & Whiskey in Armory Square. Just bring an honest face.